Swan Hotel

Privacy Policy


Privacy Notice
We understand that customers care about the use and storage of their personal information.

We value your trust in allowing us to do this in a careful and sensible manner. We have created this privacy notice in order to demonstrate our commitment to the privacy of our customers.

What information we collect
When you request a service or information from us, or book a room with us, we’ll collect some of your personal information, to make sure you have everything you need to make the most of our services. We use this information for administration of your contract and to support the delivery of the services you have asked for.

The type of personal information we will collect are:
Name
Address
Telephone number(s)
Email address
Date of birth
Payment details

Why do we need this information?
The information requested during this process is required to complete the sale of the products or
services that form part of your contract with us. We use the information we collect in a variety of ways in providing the service and operating our business, including the following:

● We use the information provided along with the requested service information to supply you with confirmations of the service or products we are offering you.
● We use the information that we collect to operate, maintain, enhance and provide all features of
the service, to provide services and information that you request, to respond to comments and
questions and otherwise to provide support to you as a customer.
● We use the information that we collect to understand and analyse the usage trends and
preferences of our customers to improve our service.
● We may use your email address or other information we collect (i) to contact you for
administrative purposes such as customer service, or (ii) to send communications, including
updates relating to products and services.

How long do we keep this data?
We will retain this personal information about you for as long as you are a customer or until we are advised that you wish for your personal information to be removed (see your rights,below). We will also remove your information if your company requests this (if you have left the business for example)

Your rights
Under Data Protection law you have rights related to how we protect and look after your personal
information, you have the right to ask us for your personal information that we hold and process about you. This is known as a subject access request.
You can also ask:
a. that any inaccurate information we hold about you is corrected;
b. that we delete information about you in certain situations;
c. that we stop using your personal information for certain purposes;
d. that we don’t make decisions about you by completely automated means;
e. that personal information you have given us be provided to you in a common machine readable
format, or sent to a third party where this is technically feasible.

The rights set out above may apply in limited circumstances, and we may not always be able to comply with your request to exercise these rights. We will always try to respond to a request to exercise your rights within 1 month.
If you are unhappy with the way we handle your personal information, please contact us at the address below. We will try to address your concerns. If you have a complaint about the way we have handled your information, you can contact the Information Commissioner's Office who is the relevant authority in the UK, or the Data Protection Commissioner who is the relevant authority in EIRE.

Company Information:
The data controller is Jaguna Limited T/A The Swan
For enquiries or requests, please email stay@theswanbradford.co.uk
Registered office:
2 bath Road, Warminster, Wiltshire BA12 8PD
Registered in England