Privacy Policy
PRIVACY NOTICE
The Norton Hotel, Seaton Carew
Last updated: 27 August 2026
1. Who we are
The Norton Hotel is operated by Norton Assets Ltd ("we", "us", "our"), which is the data controller for the personal information described in this notice.
Norton Assets Ltd
Registered in England and Wales, company number 17010819
Registered office and hotel address: 1 The Green, Seaton Carew, Hartlepool, TS25 1AR
Email: info@thenortonhotel.com
Telephone: 01429 226751
Registered with the Information Commissioner's Office, reference ZC209473
2. What information we collect
Depending on how you deal with us, we may collect:
- Your name, email address, telephone number and postal address
- Your company name and the name of the person who books or pays, where a business books on behalf of a team
- Booking details: dates, room type, number of guests, special requirements, arrival and departure times
- Payment card details, which are processed by our payment provider and are not stored in full by us
- Vehicle registration details where you use our car park
- CCTV images recorded in the car park and communal areas of the hotel
- Correspondence between you and us, including emails, messages and enquiry forms
- Information you give us through an enquiry form on our website or on social media, including Facebook and Instagram lead forms
- Technical information about your visit to our website, such as IP address, browser type and pages viewed
3. Where we get it from
- Directly from you, when you book, enquire, email, call or complete a form
- From online travel agents and booking platforms such as Booking.com and Expedia, when you book through them
- From your employer or the company arranging your stay, when a business books accommodation for you
- From cookies and similar technology on our website
4. How we use your information, and our lawful basis
Taking and managing your booking, providing your room, taking payment and dealing with you during your stay.
Lawful basis: performance of a contract with you, or steps taken at your request before entering into a contract.
Answering enquiries, providing quotes and arranging block bookings for companies.
Lawful basis: performance of a contract, or our legitimate interests in responding to business enquiries.
Keeping accounting and tax records, and meeting our legal obligations.
Lawful basis: legal obligation.
Keeping the hotel, our guests, our staff and our property safe, including operating CCTV and controlling access to rooms.
Lawful basis: our legitimate interests in the security of the premises and the safety of the people in it.
Sending you marketing about The Norton by email or SMS.
Lawful basis: your consent, or our legitimate interests where you are an existing customer and we are telling you about similar services. You can opt out at any time.
Advertising on Facebook and Instagram. We advertise our accommodation on Facebook and Instagram. So that we can reach people similar to our existing customers, and avoid showing adverts to people who have already booked with us, we provide Meta with a list of email addresses only.
Before anything leaves our systems, each email address is converted into a scrambled code. Meta never receives your actual email address. Meta compares those codes against codes it already holds, and deletes any that do not match. Meta learns nothing new about you from us.
We do not send Meta your name, postal address, postcode, telephone number, vehicle details, booking details, payment information or anything about your stay.
Lawful basis: our legitimate interests in marketing our accommodation efficiently. You can object to this at any time using the contact details above, and we will remove you from any list we share.
Improving our website and understanding how it is used.
Lawful basis: your consent for non-essential cookies, and our legitimate interests in running our website.
Establishing, exercising or defending legal claims.
Lawful basis: our legitimate interests in protecting our position.
5. Who we share it with
- Our booking and property management provider, Q-Book (Queensborough Group), which hosts our booking system and website
- Payment providers, who process card payments
- Online travel agents and booking platforms, where your booking was made through them
- Meta Platforms, which receives scrambled codes generated from email addresses only, for the advertising purposes described above
- Our email and IT service providers
- Our accountants and professional advisers
- The police or other authorities, where we are required to disclose information by law or where it is necessary to prevent or detect crime
We do not sell your personal information.
6. Transfers outside the UK
Some of our providers, including Meta, process personal information outside the UK. Where that happens we rely on the safeguards permitted by UK data protection law, such as the UK International Data Transfer Agreement or adequacy regulations.
7. How long we keep it
- Booking and guest records: 7 years after the end of the stay, to meet accounting and tax requirements
- Enquiries that do not become bookings: 24 months
- Marketing contact details: until you opt out, or 3 years after your last contact with us, whichever is sooner
- CCTV footage: 30 days, unless it is needed for an investigation or a legal claim
- Correspondence: 24 months, unless it relates to a booking or a claim
8. Your rights
Under UK data protection law you have the right to:
- Ask for a copy of the personal information we hold about you
- Ask us to correct information that is wrong or incomplete
- Ask us to delete your information, in certain circumstances
- Ask us to restrict how we use your information, in certain circumstances
- Object to us using your information where we rely on legitimate interests
- Object to direct marketing at any time
- Ask us to transfer your information to another organisation, in certain circumstances
- Withdraw your consent at any time, where we rely on consent
To exercise any of these rights, email info@thenortonhotel.com or write to us at the address above. We will respond within one month.
9. Complaints
If you are unhappy with how we have handled your information, please contact us first so we can try to put it right. You also have the right to complain to the Information Commissioner's Office.
Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Helpline: 0303 123 1113
Website: ico.org.uk
10. Cookies
Our website uses cookies to make it work and to help us understand how it is used. You can control cookies through your browser settings.
11. Changes to this notice
We may update this notice from time to time. The date at the top shows when it was last changed.