Who We Are
Information That We Collect From You
As part of the reservation process you will be asked to provide certain information about yourself including your name, contact details, room or table preferences and credit or debit card information. We use that information to contact you if we need to obtain or provide additional information. We use this data to establish and maintain a responsible commercial relationship with you and to provide ongoing service. To understand your needs and preferences we maintain a record of the products and services you receive from us and we may ask for additional information so that we can serve you better. For example we may record your preference for a particular room. We may also tell you about offers and information you have asked us to tell you about. If you change your mind and no longer want to receive emails from us regarding offers then you can email us at any time on firstname.lastname@example.org We may also collect information about your usage of our website as well as information about you from messages you post to the website and emails or letters you send to us. We do not rent or trade email lists with other organisations and businesses.
When someone visits www.burtonhotel.co.uk or www.hotelherefordshire.co.uk we collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone.
Where Your Data Is Stored
We store your data on our secure server which is fully PCI compliant. Some data such as name, email address, telephone number, address and rooms or services used at the hotel are filed as hard copies. These are kept secure and are only accessed by authorised staff. We keep this information for up to five years after which it is securely disposed of.
When you use The Burton Hotel and Cloud 9 wifi we may collect data about:
the volume of data which you use
This information is not retained by us and cannot be used to identify you.
Access to Personal Information
You are entitled to view, amend or delete the personal information that we hold. Email your request to Anne-Marie Layton at email@example.com
Disclosing Your Personal Information
We may pass on your personal information to the relevant authority if we have a legal obligation to do so.